Reckitt presents Neck-it

We participated in Reckitt's online event. We have to come up with an innovative product for the Reckitt for the Music Concerts. And we came up with the most innovative product of the century - Neck - it. The answer to the neck sprains due to head banging...

YO Mamasita goes Global

After the immense popularity of Yo Mamasita in India, it gets a new project from Nigeria for the Nobel Carpets & Rugs.

Yo Mamasita's own Branding

Well...after the tremedous success of MCL-08, Yo Mamasita was on every MICAN's mind."Loha garam tha...bas hathodi maarne ki deri thi"

Hence, came up with a branding campaign for Yo Mamasita.

Yo Mamasita's first consignment

MCL....thats when Yo Mamasita production house was created. MICA Cricket League's was in its second year, and one man realized its true potential...Abhay Navratan Mehta. He knew, that the format of the game and the quality of teams is amazing but it really lacks awareness. The Lighthouser took this opportunity to take MCL to the next league. He did a complete PR campaign under the Yo Mamasita Production house and within no time, MCL was a super duper success. The TRPs of it shot like anything...exceeded all the GECs and sports channels, staying only behind IPL....

The Cannes Young Lions story

During my internship at O&M, i realized that even though i am enjoying the strategizing of Titan's venture into Vietnam market, there was still something missing. And EUREKA...i read my mail saying Cannes Young Lions Video making competition.

The theme was to urge people to sign to petition to force government to attend Coppenhagen Summit. The result is clearly visible...not only did the government attend the summit, but played a very important role in it..... i also received a "Thank You" mail from them which i cannot show because of the confidentiality involved in it :) :)

The Futuristic Audio Spotlight

Participated in XLRI on the futuristic product. Have to come up with the marketing campaign along with developing the Print Ad. What better idea then using the legendary gandhiji's 3 monkeys......

The VOLTAS Campaign

We have to come up with 10 print ads for 5 voltas products. And boy....we did it...and won too :) :)