What's you Calling???

Our very own MICA pitched Airtel during MICAnvas. And Airtel gave them What's Your Calling.
We had to take any state/scr and have to come up with the Communication Campaign for the same. We chose Ladakh and did primary research and found out the core problem and did the communication campaign for the same - 2 print ads, 1 radio ad. We won the competition.