The first real client that came to us was Gujarat Ecology Commission. It wanted us to handle entire communication campaign for GEC. We not only handled the entire campaign but also ideated and came up with the Logo and the Mascot called 'Jeeva Baapa' which was used for the entire campaign of GEC.
Jeeva Baapa
Jeeva BaapaJeev in Gujarati meaning life and Baapa meaning elderly person. In villages, there generally is the elderly person who is considered as Baapa. Everyone seeks his advise. He is also the most experience person around and will always give the correct answer. Hence, Jeeva Baapa is the Baapa who will educate everyone about the ill effects of global warming.
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