Having a creative bent of mind always helps and so does basic photoshop skills. Not only does it help you to actually implement the idea running in your mind but it also eliminates the middle men (designers) in the entire communication process.
Emportant
Simple. Effective. Innovative. Our logo derives its qualities from the foundation stones of the software itself. The colour blue, proven by research to make people feel calmer, more innovative and more productive, plays an important role in the main logo design due to the focus on innovation of the product. However, the first letter is written in yellow, which causes the letter to distinctively stand out as well as provides a certain amount of brightness to the logo. Yellow stands for intellect and innovation which goes with the rest of the logo, and the letter ‘e’ apart from focusing on the online nature of the software, also hints at employee freedom and individuality due to the human form of the letter. Finally, the font of the logo signifies simplicity. No abstract calligraphy, no obscure art, this font stays true to the idea of simplifying life, taking a cue from the organisation culture. For simplicity is the best way to achieve true emportance.
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